TUM School of Management · Professorship
Marketing & Technology
Servus, Welcome, Goedendag, Merhaba and 你好. We advance the academic dialogue at the intersection of marketing, emerging technologies and human behavior.
Whom to contact & where to start
Our Research Group
An interdisciplinary team spanning information systems, psychology and marketing.
Learn more02Fundamental Research
Augmented reality, virtual environments and human interaction with artificial intelligence.
Learn more03Teaching & Student Matters
Courses, project studies and theses that prepare careers in industry and academia.
Learn more04Collaboration
Internal, academic and industry partnerships across Europe, the US and Asia.
Learn moreMembers' portal
Funding calls, thesis coordination, conference deadlines and shared resources are maintained in a restricted area. Access is granted to approved members of the professorship only; confidential student and project data never appears on the public site.